Wheat Thins

To cast this candid camera series of spots, I scoured Twitter and Facebook, reading every post tagged Wheat Thins and narrowed down literally hundreds of posts to a few of the best selects. I then searched the marks online profiles for friends and family to recruit as accomplices to ensure our cameras were a surprise to our marks. After the spots aired, the client asked me to find and cast a young man who had posted on youtube that he thought the ads were ’uber-fake.’ All I had to go on was a screen name but I was able to get in touch with this young man’s parents and secure their son’s appearance in the second series of spots.