Hornitos Tequila
I loved directing this series of character-driven commercials celebrating shot-takers. Since 1950 Hornitos has taken shots at revolutionizing the way tequila is made. Today, they’re helping shot takers bring their dreams to life.
People said we couldn't age tequila like a whiskey, but we took a shot and created our signature Black Barrel. Now, we're helping others take their shot and overcome their obstacles, like Kyle here who always wanted to take a shot at being a stuntman. Totally #AShotWorthTaking. DRINK RESPONSIBLY.
To do big things, you have to take big shots. So we've helped Marc take his shot at writing and producing his first play. All we asked in return was for him to tell our story of taking shots. Bravo, Marc, that was #AShotWorthTaking. DRINK RESPONSIBLY. Must be 21+ to subscribe.
Hornitos Tequila is helping @ZairahRaps take a shot at becoming a rapper by covering the studio time for her first album. All we asked in return was that she help us tell our story of taking shots. #AShotWorthTaking DRINK RESPONSIBLY. Must be 21+ to subscribe.